Media Agency VS In-house Marketing

When it comes to any business or brand, marketing is an essential tool that can not be ignored. If you want your product to shoot off the sales chart or you want people’s face to light up with recognition each time your brand is mentioned, you need to market. However, marketing comes with its dilemma. How do you market your brand’s products or services? What channel is the best? For most companies and businesses, it can be tough choosing between hiring a media agency or simply sticking to in-house marketing.

Before we go into the age-old “media agency vs in-house marketing” comparison, it’s important to fully understand these two concepts.

What is In-house Marketing?

In-house marketing is quite simple and is a popular choice for both small and medium scale companies. Here, no external marketing team or agency is hired. Rather, the company sets up an internal marketing team that will handle all its marketing needs and strategies. One great advantage of this channel is that it allows for easy communication of ideas and strategies. However, one has to hire professionals to ensure that the marketing team is successful.

Pros of In-house Marketing

In-house marketing has its advantages and benefits which include:

Cost-effective: In most cases, setting up a marketing team is considerably cheaper than hiring a media agency. Most media agencies charge high prices. So, if you are still trying to grow your business, it may be financially wiser to set up a marketing team that will get the job done.

Fewer risks of confidentiality breaching: A lot of companies shy away from hiring media agencies because of the risks concerning breach of confidentiality. However, with an in-house marketing team, the risk is reduced and you get to exercise more control over the marketing process. In the same vein, there is a lower risk of experiencing conflicts in interest.

Cons of In-house Marketing

Less expertise: Setting up a marketing team may result in less expertise when compared to a media agency. This is because, with an in-house marketing team, you’re more likely to have Jacks of all trades on the team rather than specialists. While there’s nothing wrong with having numerous skills, effective marketing requires specialists and experts.

It may take longer to achieve results: In most cases, in-house marketing teams take longer to produce the desired results than media agencies.

What is Media Agency Marketing?

Media agency marketing simply involves hiring a team of experts – that is, a third party – to take care of a company’s marketing needs. This third party is responsible for strategizing the promoting the company through effective marketing plans.

One great advantage of media agency marketing is that in most cases, the agency has all the necessary resources required to promote the company. They are also backed up by exposure and experience.

However, the flaw of media agency marketing lies in the fact that it is more expensive and offers less control over the marketing process.

Media Agency vs In-house Marketing: Which is Better?

Still wondering which channel is the best option for your company? Well, it all depends on the size and financial capability of the company or brand.

If you are running a start-up company, it is best to simply set up a marketing team until the company has grown to a certain level.

On the other hand, if you are running a large-scale company, then hiring a media agency is the best option since they are equipped with the right resources and expertise needed for brand promotion.

Although choosing between in-house marketing and a media agency may seem like a difficult choice, you can easily choose the best option for your company with the aforementioned information.

If you would like to know more how a Media Agency can help your business grow, feel free to contact us.