Upcoming digital marketing trends

As consumer behavior and expectation keeps evolving with time and technology, businesses are devising more innovative ways to sell their products and secure substantial market share. In today's piece, we will be exploring upcoming digital marketing trends that will provide you the needed conversion rate. 

Micro-Influencer Marketing

Before now, Digital influencers are usually social media celebrities with an intimidating number of followers. However, tomorrow's businesses will be resorting to micro-influencer marketing. This entails placing channeling resources to individuals with smaller, defined social media following.

Micro-Influencer Marketing is personalizing digital marketing because it is more authentic with a grassroots appeal. 

Content customization

Tomorrow's consumer wants to quickly find contents that appeal to them online. They want to find the exact information that meets their specific needs in record time. What this means for the digital marketer is that there is an urgent need to start customizing or personalizing content promptly. Content customization is an emerging digital marketing trend, as it allows businesses to offer personalized product and services information to different audiences in real-time.

Artificial Intelligence

Emerging technologies like artificial intelligence technology will be playing a significant role in the digital marketing space. This is already been tested with the implementation of voice search, online maps and emotions analysis in digital marketing.

Voice search

Recent web applications of some organizations have technologies that allow it to process voice requests with speech disorder. This technology is known as the Voice input and it is powered by machine learning and artificial intelligence. Marketing pundits have predicted that by 2020 at least half of the online requests by consumers will be made orally. Therefore, voice search will gain more relevance in digital marketing.

Online maps

With the growing popularity and penetration of GPS services via mobile phones, organizations (including online personal businesses) will be signing up on the map. Thus, consumers will be leveraging GPS technology to search for products or services and this will afford them with lots of options to choose from. This is still not popular because many businesses are yet to get on the map, but it is an option that will eventually disrupt the digital marketing space.

Emotion Analysis

Machines still don't have emotions, and whether that will happen is still not known. However, with artificial intelligence technology, machines can help you analyze the emotional state of users and consumers online. This can be done through text reading.

More Video Content

Texts, images, and infographics as tools of digital marketing will still be relevant for a very long time. However, video content is gaining more acceptance and is also proving to be the most effective tool to communicate with today's consumers.

According to video marketing statistics of 2019, about 70% of users share their favorite brand's new video and 96% of consumers agree that video content helps them to appreciate the product feature more. Also, 83% of organizations confirmed that video content has shot up their conversion rate in 2019.

Generally, these upcoming digital marketing trends are about meeting the whole user experience needs when deploying content. Invest your time and resources in these areas and watch your conversion rate shoot up.